Don't think of an elephant

John McCain, yesterday:

You will hear from my opponent's campaign in every speech, every interview, every press release that I'm running for President Bush's third term. You will hear every policy of the President described as the Bush-McCain policy. Why does Senator Obama believe it's so important to repeat that idea over and over again? Because he knows it's very difficult to get Americans to believe something they know is false.

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Framing violation. Don't think of an elephant. 10 yard penalty.

McCain needs to learn that you don't respond to a criticism by repeating the criticism and saying, "No I'm not". He just gave additional legitimacy to the question of whether he is, in fact, running for Bush's third term.