Managing Expectations

Read the headline on this story from CNN:

Kerry leads Bush in new poll: But most voters think president will be re-elected

The significance of this should not be dismissed. Expectations can have a substantial influence on final results and, as long as a large number of people think that a Bush re-election is "inevitable" the more likely it will become so.

Kerry is in a good position right now, but he has to make it clear to those fence-sitters that Bush can be beaten.