The Republicans like to use extreme language to distort the meaning of various public policies and influence decision making in the way they want it to go. A poster over at the DailyKOS suggest Democrats should do the same with respect to the proposed amendment to ban gay marriage:
Opponents of the FMA should immediately start calling it the "Hate Amendment". No compromise. Never refer to it as anything else, ever.
"FMA, what's that? Oh, you mean the Hate Amendment. Well..."
If Republicans can get away with calling an estate tax a "death tax," you might as well adopt the same tactic.
Particularly seeing as, this time, it's true.