Monday, October 13, 2008

Fight The Smears

Last Summer, as the general election campaign was ramping up, the Obama campaign made a controversial decision in how to address the persistent rumors swirling around their candidate. Rather than take the usual approach of simply denying them or not addressing them, they launched a website, FightTheSmears, that deliberately placed ALL of the rumors in one place where they could be conveniently browsed. They then included concise refutations of each of the rumors (call it the Snopes approach).

As I said, a lot of people seemed to think this was really stupid. But this article at boston.com suggests that it may have worked and that the science backs up this approach.

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