SOTU blunder?

Anybody besides me think Bush made a fundamental mistake in the SOTU speech by holding off on the big emotional moment (the hug between the Iraqi and American mothers) until the second half of the speech? Rhetorically, wouldn't it be better to lead first with your strong emotional image and then use that image as the groundwork upon which to build the rest of your speech?

If Bush head led strong with his alleged foreign policy successes he could have used the emotional afterglow to sell his domestic policies. Instead he left Social Security "reform" and other measures just dangling out there on their own.