Frameshop available for download
I've recommended Jeffrey Feldman's Frameshop diaries before. They are some of the best work on Lakoffian style framing that I have seen online.
Well, the enterprising individuals at DogFight04 have taken on the task of collecting Feldman's work and publishing it in a downloadable e-book format (pdf-link). I recommend downloading this, printing it out, reading it and then handing out copies to others.