Messaging Matters

No matter how annoying this may be it must be repeated a thousand times (and then a thousand more). For all that people scoff at the importance of messaging, the battle over the Iraq War is the greatest evidence for it.

The Iraq War supplemental debate should have been framed as "funding Bush's War". Instead, the Democrats allowed it to be framed as "funding the troops".

They lost the minute they allowed that.

1. Messaging Matters.

2. Rinse.

3. Repeat.