All the glory to me. All the blame to you.
Back in 2000, Gore failed to emphasize the good things the Clinton administration had done for the country while Bush managed to make it sound like it was Republicans who deserved all the credit. In other words, Bush ran as if he were the incumbent and Gore were the challenger.
In 2004 when, when everything is going to crap, he is running as if Kerry is the incumbent and Bush is the challenger.