Now here's a nice change of pace story. I have never been that upset at the practice of movie theaters running one or two ads before movies. It's annoying, but not something I really get all het up about. However, in recent months the trend has become ridiculous. When my wife and I went to go see Two Towers in December the movie itself didn't start until 25 minutes after the billed show time. It was preceded by at least 6 commercials and at least 6 trailers. The audience was getting noticeably grouchy by the time we had seen our fifth MPAA label. Well, it appears someone is trying to do something about it.